Brazil Daterra  (250g)

Brazil Daterra (250g)


The aroma is filled with dark berry notes on the break as the cupper floats into a cup bursting with cherries and black currents mingled with pecans cloaked in syrupy sweetness. The intensity of the experience is illuminated by low acidity and a heavy yet clean mouthfeel.

1250-1450 m

Red Catuai



FARM: Daterra



Contrary to what many people think, our producing area is not big. Actually it is a series of small farms that make up our whole coffee growing lands: more precisely Daterra is divided in 216 mini-farms, of only 5 to 15ha. Each of them is traced in a GPS based system, and we know all history and information about every little area, as if it was a single plantation in a farmer’s backyard.


Each terroir is harvested individually, based on the optimum maturation level of the cherries. This moment is determined by cupping the coffee before harvesting as many times as we need, until it reaches the best ripening spot.


Those wonderful coffee cherries must be separated and sorted to produce the very best coffee beans. Cherries are selected by its natural maturation stage, in a new unique technology. It guides each coffee cherry individually to the right maturation group it belongs. It is a process that took over 10 year to be designed, developed and built.


Beans are dried with precision, to the right levels of moisture and are then taken to “rest” in wooden silos for over 40 days, softening its taste and highlighting all the positive attributes that will be later found in the cup.


All minor defects are sorted out in a complex sorting process that uses from screen size and a modern density separation, to a set of 5 electronic sorters. Those sorters work with different and complementary light-sorting systems, which narrow defects down to the lowest levels. The output is an extremely clean and pure coffee batch, containing only the most perfect beans produced with lots care by our people.


They first started growing coffee in their farm in Franca (Mogiana region) which was formerly used to produce grade A milk. This first coffee venture offeered Daterra’s mastermind, Luis Pascoal, the oportunity to meet Dr. Ernesto Illy, who inspired him to look for lands in Cerrado Mineiro.

They found that the Patrocìnio area, in Cerrado Mineiro, was exceptional for growing coffee. It had high altitude terroirs that could provide unique flavors and aroma profiles. We also found that the desert-like climate was actually an asset, because it allowed us to control quality during crop season.

That was when we settled down in Cerrado, by acquiring Boa Vista and Tabuoes farms. The estates were in very poor condition though, from both agronomical and environmental perpectives.

They had to reconceive the Cerrado ecosystem fauna, flora, soil and water springs, within the farm and surrondings. To do that, they partnered with ESALQ (Sao Paulo State University – Luiz de Queiroz) and they created the first Daterra’s Environmental standards, called PEA – Program for Environmental Adequacy.

It took Daterra 10 years to recover the area well enough to produce good quality coffee and begin exporting. The learning experience along these years made it possible for them to be the first Rainforest Alliance certified and ISO 14001 certified coffee farm in Brazil. And later they also added UTZ Kapeh and for a small organic portion of our farm, IBD Organic. And to reinforce the principles of sustainability, we determined they could only sell coffee to sustainably certified importers, in order to stimulate the entire production chain. They also share knowledge among smaller producers to promote social progress and coffee security. Also to develop expertise on how to keep producing high quality coffee in harmony with nature.

That is why “Growing Relationship Coffee” is their slogan and philosophy. Because their relationship with the soil, the water, workers, community and everything that sorrounds them, is just as important as their relationship with quality and with their clients around the world.

arrow large icon arrow large icon arrow large icon

Dattera coffee came to us directly from their facilities in Brazil. For the people of Dattera doing their best for their customers, employees and society, always comes first. Dedication for what they do and the passion they show in every step of the way, is what makes them one of a kind. The family’s enterpreneur heart leaded them to invest in the Agriculture in 1976 for the first time.

About Daterra


ALTITUDE:1250-1450 m


ARRIVED IN:24kg vaccum box



FLAVOR:Berry, Black-currant, Pecan nuts


FINISH:Cacao, Molasses, Passion fruit

Lands with personality and attitude

The Cerrado Region

Steady climate, dry-fresh winters, warm-wet summers. Dry winds in pleasantly hot days and refreshingly cool nights. Sounds like the dream place for one’s vacation. In fact it is the perfect condition for amazing beans to be grown. This is what you find in the region where Daterra farms are located.

Our farms in the city of Patrocìnio are the oldest coffee plantations in Brazilian Cerrado region, and it is amongst the best coffee producing areas in the country. All plantations are located at an average altitude of over 3.000 ft and some terroirs are around 4.000 ft.

Wind, sun and soil are exceptional for Arabica trees. The diverse altitudes and microclimates create conditions that will later surprise the palate with a large range of flavors from velvet-chocolaty to bright-flowery profiles.

Coffee connoisseurs and world barista champions often visit the farms, and we work together to learn innovative processes for coffee cherries and creating new micro-lots of exceptional coffees.

Coffee That Is Truly Green


Sustainable agriculture was still quite unknown for Brazil at the time we started our coffee endeavors. How can one take something from earth without harming it? Simple: we borrow it, and then we give back.

It is not only about producing the best coffee of the world. It is about producing coffee for a better world.

• 1st Rainforest Alliance Farm in Brazil;

• Sustainable farm model by Illy in 2008;

• 1st Climate-friendly farm verified to meet the Sustainable Agriculture Network’s Climate Module.

• Winner of the prize “Prêmio Fazenda Sustentável 2015” by Globo Rural, Brazil’s major agricultural magazine, as the most sustainable farm in the country